Job title: Senior Supervisor of Digital Google Analytics, Advertising and marketing

Firm: Jackson Hewitt

Job description: Begin a profession and Get Extra in Return®. Jackson Hewitt workplaces are working arduous for the toughest working, and we’re on a mission to utterly change the best way our clients have interaction with their taxes. At Jackson Hewitt, you will discover work that works for you and provides up. We have got flexibility, profession growth alternatives, and an opportunity to work in your neighborhood. We have got your again, since we’re one of many nation’s largest retailers (practically 6,000 areas). We’ve got a ardour for our workers and our clients. We acknowledge and admire our company and native workplace workforce members are our biggest belongings.

The Senior Supervisor, Digital Analytics has a key function in Jackson Hewitt’s Digital Advertising and marketing technique. This function will present important insights into Digital efficiency and assist the enterprise make choices knowledgeable by information to develop conversion and income.

The first function of the Senior Supervisor, Digital Analytics is to drive digital advertising enhancements by way of data-led evaluation and insights. To achieve success on this function, you have to take pleasure in delivering not simply the “what”, but additionally the “why”. It’s essential be snug studying new instruments and use analytical approaches to make suggestions, and passionately advocate for modifications that may assist the workforce ship steady enhancements to Digital KPIs.

What you will do right here:

  • Lead analytics and reporting for Digital Advertising and marketing
  • Lead growth and personal reviews/dashboards utilizing Google Analytics and different advertising analytics instruments associated to web site conduct and enterprise efficiency
  • Collaborate cross-functionally to setup and implement all features of latest marketing campaign rollout, together with efficiency monitoring and optimization
  • Make actionable suggestions to enhance Digital efficiency and group KPIs
  • Design and develop buyer journey reviews by combining insights from digital analytics information with core enterprise information to establish alternatives for optimization throughout completely different buyer acquisition channels
  • Work carefully with Advertising and marketing leaders to create yearly objectives for all channels
  • Embody Steady Enchancment philosophy to enhance present workflows

Expertise you will carry for achievement:

  • Minimal 3 years’ progressive expertise in digital advertising – owned and paid channels (ex: Show, SEM, search engine optimisation, Social), media – and internet analytics
  • Minimal 3 years’ expertise with Google Analytics (Common Analytics 360 or GA4) for producing insights from digital advertising information and setup/handle campaigns (Tag/Pixel Administration, Triggers, Properties/View/Segments, UTM, and so on.)
  • Expertise producing actionable insights utilizing Google Search Console for most important website is a should (expertise with native workplace pages is an enormous plus)
  • 2+ years’ expertise working in a fast-paced setting to uncover insights from information and use quantitative strategies to search out alternatives for optimization
  • 2+ years’ expertise liaising with channel house owners to setup, monitor and optimize digital and CRM campaigns
  • 2+ years’ expertise constructing and/or managing reviews/dashboards utilizing BI instruments (ex: Looker Studio, Qlik Sense, Tableau, and so on.) with excessive visibility (senior management and huge viewers)
  • Expertise managing partnerships with digital advertising distributors/consultants
  • Expertise presenting insights and proposals to senior management
  • Proficiency with Excel and PowerPoint
  • Sturdy organizational expertise, portfolio prioritization and possession
  • Immediate stakeholder administration by way of glorious written and verbal communication expertise
  • Good to have (not required to use, however keen to study on function):
  • Familiarity with SQL and/or different programming language,
  • Familiarity with Buyer Information Platform (CDP) & Identification Information Administration Platform (IDMP),
  • Familiarity creating dashboards/reviews utilizing BI instruments, and
  • Familiarity with A/B testing, Media Combine Mannequin (MMM), Multi-Contact Attribution (MTA), and Buyer Lifetime Worth (LTV)

What you will get should you be part of us:

  • Aggressive Wage + Bonus
  • Limitless Paid Time Off + 12 Paid Holidays
  • Constancy 401k + Match
  • Medical, Dental, Imaginative and prescient, EAP, Supplemental, Life, STD, LTD, HSA, FSA, Commuter
  • Wellness actions all year long
  • Parental Go away, Elder Care Go away, Volunteer Time Off
  • Schooling Help (Reimbursement) Program
  • Worker Referral Program
  • Pet Insurance coverage
  • Firm Celebrations, Appreciation Occasions, and Crew Constructing
  • Enterprise informal gown with denims every day
  • Modern tradition with an open and collaborative setting
  • Ample alternative to develop core and new skillsets and have a stake in your individual success
  • Freedom to create your greatest work and make a visual affect on the group

We admire your curiosity in Jackson Hewitt Tax Service. Jackson Hewitt Tax Service is an equal employment alternative employer. The Firm’s coverage is to not discriminate in opposition to any applicant or worker primarily based on race, coloration, intercourse, faith, nationwide origin, age (40 and over), incapacity, gender identification, sexual orientation or some other foundation protected by relevant federal, state, or native legal guidelines. Jackson Hewitt Tax Service additionally prohibits harassment of candidates or workers primarily based on any of those protected classes. It is usually Jackson Hewitt Tax Service’s coverage to adjust to all relevant state and federal legal guidelines respecting consideration of unemployment standing in making hiring choices.

Different particulars

  • Job Household Advertising and marketing
  • Pay Kind Wage
  • Employment Indicator Company
  • 10 Change Pl, Jersey Metropolis, NJ 07302, USA

Anticipated wage:

Location: Jersey Metropolis, NJ

Job date: Thu, 26 Jan 2023 01:14:20 GMT

Apply for the job now!

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